When NFL quarterback Justin Herbert says, “Go for it!” his team goes long. This year, it is launching this end zone flight route to a new set of recruits – first-time cruising enthusiasts. In “Board a Rookie. Flip a Pro.”, 2020 Pepsi Zero Sugar NFL Rookie of the Year star is giving rookie cruisers the chance to win a getaway. Fans can enter to win a trip on Carnival Cruise Line, giving them will transform into professional passengers on the high seas.
Pepsi is the Official Soft Drink Partner of the NFL and is in its 20th year as Presenting Partner of the NFL Rookie of the Week and NFL Rookie of the Year awards.
Pepsi Zero Sugar NFL Rookie of the Year winners know what it’s like to get off to a solid start and Herbert is no exception. From his first steps on this big league turf to his rise to a rising star last season, Herbert has proven himself as a pro and is looking to help fans do the same in a way fun and new.
“Being a rookie in any setting can be daunting yet exhilarating. That’s why it’s great to work with Pepsi Zero Sugar to share that feeling with fans by cheering on the next rookie of the year and rookie cruisers. to embark on a new adventure, ”said Los Angeles Chargers quarterback Justin Herbert.
“There’s an energy, excitement and curiosity that a rookie brings to an experience — something that Justin Herbert knows a thing or two about,” said Scott Finlow, CMO, PepsiCo Global Foodservice. “We wanted to harness that enthusiasm for this program and allow new cruise goers to experience the thrill of being a recruit to themselves.”
By February 28, fans can visit PepsiRookieCruise.com enter the raffle for a chance to win their first-ever cruise getaway – to sail their way anytime for the next 18 months – on a Carnival Cruise Line ship. Although they may embark as beginners, they will once again become a record memory pro.
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary portfolio of convenience foods and beverages that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.
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