Since getting his big shot in the 1970s, Jimmy Buffett has managed to do more than a little something singing the praises of doing nothing thanks to the dedicated legion of Parrotheads who yearn for the life depicted in “Margaritaville”, “Cheeseburger in Paradise” and the many other songs which are essentially the musical distillation of the Florida Keys.
Over the decades, Buffett has skillfully managed to leverage his brand to create a full-fledged empire built on the back of his cold airs, including a chain of restaurants, a hotel in Times Square, a collection of “resorts” motorhomes and, of course, the margarita machine made famous in an episode of South Park.
Now it looks like he has established his sights on a new frontier: the deep blue sea.
According to Business intern, Buffett’s company has teamed up with Bahamas Paradise Cruise Line for a new venture dubbed “Margaritaville at Sea”, with its ship – aptly nicknamed “Paradise” – due to depart Palm Beach on April 30 for a trip to Grand Bahama.
The ship is filled with the amenities you would expect from a typical cruise (including a casino, swimming pools, shopping and what I assume will be dubbed the ‘Buffet Buffet’), but has undergone extensive renovations to give The whole ship and its 658 rooms have plenty of Margaritaville signature touches.
I can only hope that one of them includes each clock being set constantly at 5pm