Iona cruise ship uses ENCO DAD system



Onboard radio programming is featured on the new Carnival P&O Cruises ship

Iona, Carnival Corp., P&O Cruises, Herman IJsseling
Iona. Photo: Herman IJsseling

From the Who’s Buying What page: ENCO said its automated DAD broadcast system is being used to operate the on-board radio station on Carnival Corp’s new ship. Iona.

The large ship left Southampton, England on her maiden voyage in August. The 1,130-foot line vessel is powered by liquefied natural gas and has 17 guest decks. And it can carry a pretty good radio audience – it can accommodate up to 5,200 guests and 1,800 crew members. It is operated by the P&O Cruises subsidiary of Carnival.

[See Our Who’s Buying What Page]

The ENCO system is used for Cruise Radio service on the ship. Useful Media Company of UK provides radio equipment and automated programming. Music programming is done through ENCO DAD’s Ensemble music programming system; other elements such as shipboard promotions use rotating cups. New content is sent to on-board disk operators once a month.

“Cruise Radio is the only ‘live’ radio service at sea, and is unique to each of P&O Cruises’ ships,” ENCO wrote in a press release. Played on video from the bow camera and broadcast in every cabin of every ship, Cruise Radio combines music with radio elements, including images, jingles and bespoke commercial packages advertising services, shows and activities on board. “

The service also offers documentary music programming, historical retrospectives and ship information.

Useful Media also operates Cunard Radio aboard the Queen Mary 2, Queen Victoria and Queen Elizabeth, owned by Cunard Line.

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